With the IT landscape constantly evolving and technology buying teams undergoing changes, it is crucial for those in the partner world to comprehend how their buyers make purchasing decisions and utilize collaborative vendor/partner solutions.
In this discussion, Michael Latchford from TechTarget talks to Doug Cahill, the SVP of Analyst Services and Practices Director at Enterprise Strategy Group, about the significant discoveries from their 2023 Partner Enablement Study. From a partner perspective, they will offer valuable insights on the journey of IT decision-makers in exploring, comprehending, financing, and executing integrated solutions from strategic partners.
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