Zuddl Unveils Comprehensive Playbook to Aid B2B Event Marketers in Preparing for Events
Zuddl, a SaaS platform for event and webinar management, has released an ebook titled ‘The Guide To Before-Event Marketing: Basics, Best Practices & Blunders’. The playbook offers insights from experts, best practices, and new strategies to help B2B event marketing professionals overcome current challenges and drive better results from their events, from registration to revenue.
It provides guidance on critical activities like determining the ideal event format, calculating budgets, creating an agenda, sourcing speakers, and building a promotion plan. The ebook includes free downloadable templates and easy-to-navigate timelines. Zuddl’s CEO & co-founder, Bharath Varma, stated that the playbook equips marketers with a step-by-step process and structured framework to achieve greater customer satisfaction and revenue growth from their events in the ever-changing events landscape.
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